BE RELEVANT
Essence is Essential

FROM THEN TO NOW
CWIST was conceived in 2014 in response to a call for “help” from Brazilian middle market businesses needing to quickly overcome inertia and stagnation at the height of the Brazilian economic crisis. With decades of accumulated experience in helping businesses optimize conversion – and develop innovative processes, our founders delved into Neurobusiness to understand how to get leaders, teams and stakeholders to “snap out of it” and create winning results in face of difficult times. None of us could ever have imagined that just 6 years later, all businesses around the globe would simultaneously confront a pandemic crisis.
A Pandemia reforçou nosso propósito da nossa origem!
In the 6-year interval between the two crises, 2014 – 2020, we faced paradoxal mindsets:
MANIFEST
The Paradox behind our Manifest. It takes way longer for leaders to accept that it is possible to optimize results in hard times than the time it actually takes to enable leaders to overcome the actual moment.
Purpose, Process, Path, Principles
PURPOSE


To bring relief! Engage our clients in Neurobusiness. Unimaginable results can be unimaginably easy & fun.
PROCESS


STOP Neurobusiness: procedural dynamics applied to teams and leaders, disintegrating the barriers causing stagnation and inertia, thus resulting in a harmonized environment with easily implementable processes for optimized results.
PATH


COMPASS OR GPS?
Setting a clear destination allows you to trace the routes to get there.
Routes are plans with contingencies and experienced as journeys.
The quality of the journey is what fuels our purpose.
PRINCIPLES


3 Jewish principles nurture our purpose, process and path. They are:
1. TIKUN OLAM (Hebrew Tikun for repair or fix) OLAM (world) To fix the world.
2. TZEDAKÁ (Giving or donating).
3. MITZVAH (Follow the laws and do good deeds).

SOLUTIONS

STOP Neurobusiness
The journey with CWIST always starts with the dynamic "Essence is Essential", a deep dive to discover your company's intangible value.

Jewish Branding
Align your brand to not only speak to, but be heard by the Jewish Community.

MONETIZING YOUR NETWORK
Release the contained value you bring to your network through track-records, endorsements, know-how and experience.

Fundraising
Purposeful projects and purposeful money uniting together! Let us help your organization innovate its fundraising!

Nuclecap
Innovate and develop integrated skills and capabilities. Quick fix doses of innovative learning through in-house Neurobusiness workshops and courses.

Onboarding Brazil
Safely land your company in Brazil! Tap into our network of experts and create a custom fit launch team for your Brazilian operation.
STAKEHOLDER
Simple is not synonymous to easy! The journey is simple. However hard it has been, is or will be, we make life as simple as possible for all of our stakeholders!




A word from
our stakeholders


CWIST’S JOURNEY
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